Getting a Jump On the SONO Rally
by Mike Paulenoff
October 3, 2020 • 12:00 AM EDT
Back on Sep 16, Mike Paulenoff told MPTrader members that Sonos (SONO), the under-the-radar, work-at-home speaker company, had triggered initial buy signals.
Mike explained that the stock, which was trading at 14.35/36 at the time, had climbed above its up-turning 10 and 17 DMAs, in route to a challenge of the "flattish" 50 DMA, now at 14.75.
He wrote: "The recent low at 12.40 on 9/04 represents an exact 50% retracement of the major upleg from the March low at 6.58 to the July high at 17.83, and as such, the sharp upturn from 12.40 to 14.36 during the past week or so, is a technical signal that a correction within an otherwise bull phase is complete."
SONO went on to reach a high of 16.10 this past week, up 12% from Mike's Sep 16 alert, and on Wednesday Sep 30, Mike wrote:
"SONO has popped above its flattening 50 DMA (14.56) today, extending the rally off of the 9/04 corrective low at 12.40. The longer SONO remains above 14.56, the more likely it accelerates towards 17.00 next, in route to a full-fledged test of the 7/23 high at 17.83."
See the SONO chart below.
From a macro perspective, with Covid again rearing its ugly head in a very public way, directly impacting the Trump Administration, SONO could also benefit from another round of stay-at-home spending and "Covid stocks" generally attract another wave of investor interest.
Join Mike and his MPTrader community as they monitor SONO in the days and weeks ahead.
Mike Paulenoff is the author of MPTrader.com, a real-time diary of his technical analysis & trade alerts on
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This past Monday, with Nike (NKE) poised to report earnings later in the week, Mike Paulenoff told MPTrader members that "NKE is vulnerable to a press into the 140-143 target zone either ahead of, or in reaction to, the earnings news."
NKE was trading at 161.75 at the time, and by the week's end the stock was 149.59, having hit a low of 148.
Back on August 18th, nearly two weeks ahead of ZM's (Zoom Video Communications) earnings report, Mike Paulenoff cautioned MPTrader members about the stock.
Mike wrote: "The price structure, which has pressed relentlessly lower (15%) since its 8/05 rally high at 404.35, is probing -- and trading below -- its 100 DMA, now at 345.67, and is considerably beneath its 200 DMA, now down-sloping at 367.20.
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Mike wrote that "the 500 point decline is nearing downside exhaustion," noting a preferred downside target zone of 3180-3200.
Fast-forward to August 20, when AMZN pressed to a new multi-month corrective low at 3175.76.
On August 3, Mike Paulenoff alerted MPTrader members to the developing setup in AAPL that also would eventually impact the broader market:
Mike wrote: "AAPL continues to levitate within a high level digestion period and pattern off of its ATH at 150 hit on 7/15. All of the action since mid-July certainly resembles a Triangle pattern atop the May-July upleg from 121.68 to 150.
